Advocates for Social Change Kenya (ADSOCK) formerly Men for Gender Equality Now (MEGEN) was established in 2001 during a regional Men to Men Conference that was held in Nairobi, Kenya and brought together men from six (6) African countries.  Following the regional conference, ADSOCK set out to demonstrate what a national movement could do, using different methodologies to reach out to men in diverse communities. Our experience helped us to broaden our thinking and look beyond Violence Against Women (VAW) and thus widen the scope of our thinking and engagement. As we interacted with different communities, the intersection between Sexual and Gender Based Violence (SGBV), HIV & AIDS and other social issues became apparent.